Genisys Australia

Genisys Australia helps businesses stay ahead with top-notch IT and cloud solutions. s Marketing Specialist, I led the website revamp, making sure the content, design, and SEO worked together seamlessly. Additionally, I led multiple cybersecurity marketing campaigns focused on increasing brand awareness and strengthening Genisys’ position as a trusted cybersecurity service provider. A key channel for these campaigns was paid media, particularly Google Display and responsive ads. I designed the ads in Photoshop, ensuring they aligned with brand guidelines and addressed two major cybersecurity concerns facing businesses: AI-related risks and phishing. The campaigns helped reinforce Genisys’ expertise and visibility within the cybersecurity space.

Genisys Australia also required updated brand guidelines and a full refresh of their design assets to ensure consistency across digital and print channels. I created new business cards, social media templates, presentation templates, email signatures, flyers, letterheads, and brochures. This overhaul improved efficiency across both sales and marketing teams by enabling faster turnaround times and presenting the brand in a more professional and cohesive way.

Check out Genisys Australia at: https://www.genisys.com.au/